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1st-2016
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Browsing 1st-2016 by Author

Browsing 1st-2016 by Author "Wijesundara, C.B."

Now showing items 1-5 of 5

An Analysis on Sustainable Tourism Development in Sri Lanka (A study based on Stakeholders’ Attitudes and Actions).

Amzal, A.A.M.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study presents a conceptual model for analyzing residents’ attitudes towards sustainable actions in tourism development; define whether there are different kinds of residents in coastal communities in Southern Sri ...
Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food Industry

Chathurangee, Upeshika.K.L.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In Sri Lanka mobile advertising is not used hundred present effectively as mobile advertising is not in its maturity stage. But after identifying consumer attitudes towards mobile advertising, it can be made suggestions ...
The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka

Fernando, S.R.C.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The basic purpose behind this research is to find out the impact of successful Social web. Companies are constantly monitor its changes of the brand image. However it’s also necessary for them to take into account the rapid ...
The Impact of Web Quality on Consumer’s Offline Patronage Decision (With Special Reference to Casual Dining Restaurant Industry in Colombo).

Anushika, B.M.G.L.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The role of web sites has grown significantly in recent years. Previously known for being a marketing tool to supplement the efforts of salespeople and retail outlets, web sites now fulfill a vital function in the consumer’s ...
A Study on The Factors Influence on Buying Intention of Life Insurance (with Special Reference to Colombo and Gampaha Districts in Sri Lanka) .

Fernando, M. R. L.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Low penetration levels in life insurance business reflect that the people have lower level of purchasing intention of life insurance. This situation leaves a question on why the purchasing or buying intention of people on ...

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