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1st-2016
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Browsing 1st-2016 by Author

Browsing 1st-2016 by Author "Jayarathne, W.A."

Now showing items 1-6 of 6

Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)

Hansaka, W.A.S.P.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

Restaurant sector has become one of the most popular business entities with the busy life of people all around the world. There are number of restaurants arise successfully in the Sri Lankan restaurant industry. The problem ...
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province

Gunarathne, W.P.G.K.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Building up a brand loyalty towards the brand is one marketing strategies which is ...
Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.

Kalahe, Narmada.H.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

The bottled water market has shown a huge increase over the last years, locally and globally. More specific, the global bottled water market has grown with 44% and the local market with 62% over the last five years. The ...
Study on Consumer Behavior towards Branded Garment Products in Sri Lanka (Special Reference to Gampaha District).

Thanushka, K.S.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

In the current world situation, by each and every minute customer needs and wants are rapidly changing due to globalization. Consumer’s buyer behavior and the resulting purchase decision are strongly influenced by cultural, ...
Study on consumer behaviour on healthy food in Sri Lanka (Special reference to Western Province).

De Silva, L.B.M.S.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

Due to many reasons such as busy lifestyles, lack of exercises, engaging in less energy consuming jobs, being victims of non-communicable diseases, there is an increasing demand among people for healthy food over the world ...
Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District).

Abeysundara, A.H.A.C.L.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

25 Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District) A.H.A.C.L.Abeysundara, Department of Marketing Management, Faculty of Commerce and Management Studies, ...

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