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Browsing Commerce and Management by Subject "Marketing"

Browsing Commerce and Management by Subject "Marketing"

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  • A Critique on the Role of Social Media; Facebook 
    Padmasiri, M.K.D.; Kawshalya, M.D.P. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2015)
    This literature review reviews various roles of Facebook (FB) are playing in today's globalized world. According to literature, Facebook plays roles in various fields such as, marketing, online games, education, ...
  • Impact of Social Media Marketing on Consumer Buying Decision Making 
    Puvendran, A. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    People use social media to share their experiences, reviews, information, advice, warnings, tips and any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may ...
  • Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context. 
    Kashif, M.; Fernando, P.M.P.; Altaf, U.; Walsh, J. (Emerald Publishing Limited, 2017-10-28)
    Purpose Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by marketers to reposition the discipline – making ...
  • Social Media and Marketing: A Working Study 
    de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas ...
  • Understanding Significant Relationships between Organizational Citizenship Behavior (OCB) and Marketing Function 
    Bambale, A.J. (2011)
    This is a literature based paper that attempts to make contribution in to organizational citizenship behaviors (OCB) and Marketing literatures by providing up to date literature on the relationship between the two important ...

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