Abstract:
This literature review reviews various roles of Facebook (FB) are playing
in today's globalized world. According to literature, Facebook plays roles in
various fields such as, marketing, online games, education, teaching,
romantic relationship management, managing relationship among friends,
and stakeholder engagement. The current study limits its investigation in to
selected roles of Facebook such as academic teaching, marketing and
romantic relationship management. One finding of the stated that using
blogging tools to further develop relationships with undergraduate and
graduate students and engage them in meaningful discussions outside of
class time. According to another studies Facebook plays a major role in
romantic relationship management which creates emotional outcomes as
relationship satisfaction and trait jealousy. Further literature argues that
network is important in changing the way of business talk with customer
and indicates that Facebook plays a role as a communication channel in
marketing at business level. Review discussed that FB plays important roles
such as, FB in academic teaching, FB in marketing, and FB in romantic
relationship. Based on above discussion study can conclude that Facebook
plays an important role in various fields.
