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Browsing Commerce and Management by Author "de Silva, G.H.B.A."

Browsing Commerce and Management by Author "de Silva, G.H.B.A."

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  • Antecedents of promotion acceptance behavior: A study referring to an identified managerial category of Ceylon Electricity Board 
    Senevirathne, B.R.T.D.; de Silva, G.H.B.A. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
  • Determinants of Online Buying Behavior 
    de Silva, G.H.B.A. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2015)
    The emerging digital economy has opened up new paradigms for retailing, and consumers across the world face new opportunities and challenges. However, the online firms face various problems today. The shopping cart abandonment ...
  • Moving towards a Competitive Edge: A Case of ABC Apparel Solutions Limited 
    Jayasinghe, J.A.C.B.; Nishanthi, H.M.; de Silva, G.H.B.A.; Silva, H.M.S.V.; Dharshani, B.K.N.D.; Tissera, T.J.R.; Weerasinghe, T.D.; Jayarathna, S.M.D.Y.; Padmasiri, M.K.D. (Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015)
    With rapidly booming technological, economical and political environments, the change and development for an organization is critical. Organizations should have their keen focus on the change in the environment and ...

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