Citation:Ariyarathna, D.H.L., Ayesha, D.H.P., Hettiarachchi, H.A.M.D., Kumara, K.M.D.P., Kumari, W.G.H.K., Nimesha, M.A., Samanthika, S.V.G.M. and Senevirathna, S.M.A.P. 2015. Customer Brand Awareness on Professional Educational Institutions in Sri Lanka. In Proceedings of the 2nd Undergraduate Symposium on Contemporary Management and Theory. Department of Commerce and Financial Management, Faculty of Commerce and Management, University of Kelaniya. pp 117-129.
Date:2015
Abstract:
The main objective of this research is to enhance understanding of customer brand awareness on professional courses in Sri Lanka. On the other hand increase student knowledge for the brand awareness on professional course. Information gathered using secondary sources such as articles, journals. In this research data are collected from eight articles. Most researcher discussed brand awareness with brand equity. Customer brand awareness variables have intermediate relationship and the results provide partial support for the brand equity being far more significant than awareness-related determinant.
