Browsing Junior Research Symposia by Subject "Sales Promotional Strategies"

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The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.

Gunasekara, M.H.K.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya, 2016)

At the initial stage researcher has described about the background of the study. Background consists of brief summary about the sales opportunities and promotional strategies in bicycle industry in Sri Lanka. Research ...
The Influence of Sales Promotional Strategies of Savings Accounts Influence on Brand Loyalty in the Banking Industry.

Weerasinghe, C.S.; Herath, Renuka. (Department of Marketing Management, University of Kelaniya, 2016)

This research is mainly focus on to “investigate the extent to which sales promotional strategies of savings accounts influence on brand loyalty in the Banking Industry ". Although internationally there are plenty of studies ...

Now showing items 1-2 of 2

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