Browsing Junior Research Symposia by Subject "Purchasing intention"

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The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri Lanka

Wijesinghe, J.S.T.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The study is mainly focusing the impact of demographics and social class on purchasing intention; with special reference to fashion luxury good market in Sri Lanka. In the study the demographics and social class has been ...
Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri Lanka

Abeysinghe, M.G.H.M.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This research report was prepared to examine the impact of promotional tools on the purchasing intensions of telecommunication networks; with special reference to educated youth generation in Colombo. As a result of the ...
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.

Madushani, J.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Retailing in Sri Lanka is gaining attention like never before. Organized retailing especially has created euphoria amongst Sri Lanka consumers drawing them into malls and trade areas in huge number. Retailers are offering ...

Now showing items 1-3 of 3

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