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THE ROLE OF DISTRIBUTION INTENSITY IN BUILDING FOUNDATIONS OF STRONG CONSUMER-BRAND RELATIONSHIPS: INSIGHTS FROM RURAL INDIA.
Banerjee, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY
Ray, K.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017
Prabhakar, G.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
ENTREPRINEURIAL VALUES AMONG THE WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY
Goswami, D.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)
Madhushani, A.B.N.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Brand Personality on Emotional Brand Attachment in Laptop Industry in Sri Lanka
Aberathna, H.M.C.L.
;
Ubeyachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Factors Influence on Credit Card Ownership
Karunarathna, K.A.
;
Kumara, W.D.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry.
Hathurusinghe, S.M.
;
Kumara, W.D.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Store Atmosphere on Buyer Behavior With Special Reference to Supermarket Chain in Gampaha District.
Kanchanamala, M.K.D.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri Lanka
Hansika, L.A.H.
;
Kumara, W.D.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
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Fernando, P.M.P. (10)
Gayathree, D.A.G.P.K. (9)
Bandara, B.S.S.U. (8)
Weerasiri, R.A.S. (8)
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Sri Lanka (13)
Customer Satisfaction (11)
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