Abstract:
Entrepreneur is a person who purchases means of production for combining them into marketable
products at profit motive in future, with being the risk of uncertainty. Values in general are beliefs
about what is desirable and what is not desirable. Values provides goal direction. In terms of
entrepreneurship it means the cognitive functioning of entrepreneurs. Congnitive contents refers to
the individual’s idea about persons or things. Some values are found very much important for an
entrepreneur. Cultivation of these values determines the entrepreneurship behavior of an
entrepreneur. Some of such important entrepreneurial values are identified – (1) innovativeness, (2)
independence (3) outstanding performance and (4) respct for works. The present study was
conducted with the objective to understand the development of entrepreneurial values among the
trained and untrained women entrepreneurs. The geographical area of the study was confined to the
Guwahati City of Assam, India. Study was conducted under normative survey method in which data
were collected using a scale constructed by the investigator on Likert method. The study has
revealed that there is significant difference between trained and untrained women entrepreneurs in
their entrepreneurship values. The trained women entrepreneurs scored higher mean value than
untrained in the scale. The investigator has provided some recommendations for cultivat ion of
entrepreneurship values among the women.
