Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 68
Issue Date | Title | Author(s) |
2016 | The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality | Dissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S. |
2016 | Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products | Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J. |
2016 | The Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri Lanka | Weerasiri, R.A.S.; Koththagoda, K.C. |
2016 | Impact of marketing mix on customer buying intention of motor insurance industry in Sri Lanka | Weerasiri, R.A.S.; Maldeniya, D. |
2011 | Field Force Interactions and Life Assurance Buying Behavior in Sri Lankan Insurance Market | Perera, M.A.C.H. |
2009 | Factors affecting successful implementation of E-government projects in Sri Lanka | Wickramarachchi, A.P.R.; Gunawardana, L.H.D. |
2011 | Impact of Various Marketing & Supply Chain Functions on the Supply Chain | Giri, S.; Sharma, V. |
2010 | PROMOTE UVA AS A REMARKABLE TOURIST DESTINATION;WITH SPECIAL REFERENCE TO BADULLA DISTRICT, SRI LANKA | Fernando, I.N. |
2011 | Way Forward for Tourism: Delighting Customers, Improve Possibilities and Service Innovations - A Case Study in Badulla Region, Sri Lanka | Fernando, I.N.; Long, W. |
2011 | Supply Chain Management with Cost-Containment & Financial Sustainability in a Tertiary Care Hospital | Chandra, H.; Rinkoo, A.V.; Kapoor, R.; Sharma, R.K. |
2010 | TOURISM PRODUCT DEVELOPMENT IN ECOLOGICALY AND CULTURALLY FRAGILE AREAS ? OBSERVATIONS FROM KERALA IN INDIA | Saji, M.P.; Narayanasamy, N. |
2008 | A Study on the factors that affect establishment of businesses by rural entrepreneurs | Siri, J.G.S.; Jayalal, S. |
2011 | Role of a “Global Strategy” on Long Term Success of Business: a
Literature Review Based on Organizational Strategy | Fernando, I.N.; Long, W. |
2011 | Understanding Significant Relationships between Organizational Citizenship Behavior (OCB) and Marketing Function | Bambale, A.J. |
2010 | ETHICAL ISSUES IN BUSINESS: THE SPRITUAL INPUTS | Agarwal, H. |
2010 | An automated system to provide precise information for effective keyword-based advertising | Gamage, K. |
2011 | A Study on Customer Relationship Management Practices in Banking Sector- With Special Reference to Salem District, Tamil Nadu, India | Jayakumar, A.; Sathiya, N. |
2011 | Content Marketing Is an Interactive Way of Reaching Out a Technology Savvy and the Internet Era Customers: A Literature Review | Mallawaarachchi, C. |
2010 | A STUDY ON INFLUENCE OF ADVERTISEMENT IN CONSUMER BRAND PREFERENCE (SPECIAL REFERENCE TO SOFT DRINK MARKET IN MANMUNNAI NORTH D.S DIVISION BATTICALOA) | Vivekananthan, V. |
2011 | E-Commerce Adoption in Sri Lankan Small Tourism Enterprises; Evaluation of Strategic Use | Abeysekara, U.G.D.L. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 68