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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 68
Issue DateTitleAuthor(s)
2016The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
2016Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream ProductsWeerasiri, R.A.S.; Hennanayake, H.M.G.Y.J.
2016The Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri LankaWeerasiri, R.A.S.; Koththagoda, K.C.
2016Impact of marketing mix on customer buying intention of motor insurance industry in Sri LankaWeerasiri, R.A.S.; Maldeniya, D.
2009Factors affecting successful implementation of E-government projects in Sri LankaWickramarachchi, A.P.R.; Gunawardana, L.H.D.
2011Field Force Interactions and Life Assurance Buying Behavior in Sri Lankan Insurance MarketPerera, M.A.C.H.
2011Supply Chain Management with Cost-Containment & Financial Sustainability in a Tertiary Care HospitalChandra, H.; Rinkoo, A.V.; Kapoor, R.; Sharma, R.K.
2010PROMOTE UVA AS A REMARKABLE TOURIST DESTINATION;WITH SPECIAL REFERENCE TO BADULLA DISTRICT, SRI LANKAFernando, I.N.
2011Way Forward for Tourism: Delighting Customers, Improve Possibilities and Service Innovations - A Case Study in Badulla Region, Sri LankaFernando, I.N.; Long, W.
2010TOURISM PRODUCT DEVELOPMENT IN ECOLOGICALY AND CULTURALLY FRAGILE AREAS ? OBSERVATIONS FROM KERALA IN INDIASaji, M.P.; Narayanasamy, N.
2011Impact of Various Marketing & Supply Chain Functions on the Supply ChainGiri, S.; Sharma, V.
2008A Study on the factors that affect establishment of businesses by rural entrepreneursSiri, J.G.S.; Jayalal, S.
2011Role of a “Global Strategy” on Long Term Success of Business: a Literature Review Based on Organizational StrategyFernando, I.N.; Long, W.
2010ETHICAL ISSUES IN BUSINESS: THE SPRITUAL INPUTSAgarwal, H.
2011Understanding Significant Relationships between Organizational Citizenship Behavior (OCB) and Marketing FunctionBambale, A.J.
2010An automated system to provide precise information for effective keyword-based advertisingGamage, K.
2011Content Marketing Is an Interactive Way of Reaching Out a Technology Savvy and the Internet Era Customers: A Literature ReviewMallawaarachchi, C.
2011A Study on Customer Relationship Management Practices in Banking Sector- With Special Reference to Salem District, Tamil Nadu, IndiaJayakumar, A.; Sathiya, N.
2010A STUDY ON INFLUENCE OF ADVERTISEMENT IN CONSUMER BRAND PREFERENCE (SPECIAL REFERENCE TO SOFT DRINK MARKET IN MANMUNNAI NORTH D.S DIVISION BATTICALOA)Vivekananthan, V.
2011E-Commerce Adoption in Sri Lankan Small Tourism Enterprises; Evaluation of Strategic UseAbeysekara, U.G.D.L.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 68