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http://repository.kln.ac.lk/handle/123456789/14980| Title: | The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality |
| Authors: | Dissanayake, D.M.R. Amarasinghe, N.M. Weerasiri, R.A.S. |
| Keywords: | Attractiveness effectiveness of endorsment |
| Issue Date: | 2016 |
| Publisher: | Sabaragamuwa University of Si Lanka |
| Citation: | Dissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016. |
| URI: | http://repository.kln.ac.lk/handle/123456789/14980 |
| Appears in Collections: | General Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The impact of the preceived effectiveness.pdf | 168.23 kB | Adobe PDF | View/Open |
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