The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality

Dissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.

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The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality

Dissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.

URI:
http://repository.kln.ac.lk/handle/123456789/14980

Citation: Dissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016.

Date: 2016

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