DSpace Collection:http://repository.kln.ac.lk/handle/123456789/42352024-03-29T00:26:07Z2024-03-29T00:26:07ZThe Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.Amarasinghe, N.M.Weerasiri, R.A.S.http://repository.kln.ac.lk/handle/123456789/149802023-04-25T11:14:49Z2016-01-01T00:00:00ZTitle: The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
Authors: Dissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.2016-01-01T00:00:00ZFactors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream ProductsWeerasiri, R.A.S.Hennanayake, H.M.G.Y.J.http://repository.kln.ac.lk/handle/123456789/149792023-04-24T06:19:33Z2016-01-01T00:00:00ZTitle: Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products
Authors: Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J.
Abstract: Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed that there is a significant need for the behavioural study to penetrate men's consumer market in Sri Lanka. In the global context, researchers have done a number of studies regarding the men's grooming products. In Sri Lankan context, a limited number of researches have been carried out to fmd out the purchasing factors of men's fairness crezlm products' The study would be beneficial to business organizations to drive the sales and to shift the brand. Therefore, the purpose of this study was to examine the factors effect on the Purchasing Intention on Men's Fairness cream in Sri Lanka.Data was collected through a sample of 250 male respondents from Colombo area. SPSS 16 software packages has used for data analysis purpose. The conceptual model and hypotheses were tested using inferential statistics such as Co-relations and Coefficient techniques whepas charts, mode, median; percentages were used under descriptive statistics' Findings revealed that Brand, Product Qualityand Place of Distribution have a strong positive relationship with the purchasing intention of fairness cream products and the Price and Promotion show a moderate positive relationship. Product Quality, Price, Promotion, Brand and the Place of Distribution can be identified as the most influencing factors towards the purchase intention for men's fairness Cream in Sri Lankan market.
Discover the world's research2016-01-01T00:00:00ZThe Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri LankaWeerasiri, R.A.S.Koththagoda, K.C.http://repository.kln.ac.lk/handle/123456789/149782023-04-24T15:38:26Z2016-01-01T00:00:00ZTitle: The Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri Lanka
Authors: Weerasiri, R.A.S.; Koththagoda, K.C.
Abstract: The aim of this paper is to understand the impact of the ATM service quality towards the customer satisfaction in Sri Lankan state banking sector. This research bridges the gap that exists in the current body of knowledge by investigating the ATM service qualities and their impact on customer satisfaction. It also examines the impact of demographic factors for the relationship between the ATM service quality and the customer satisfaction. Given these gaps in the literature, the research problem in this research is: the factors which influence on customer satisfaction in relation to the ATM service. To investigate the research problem, a pilot study.involving 30 state bank customers was used to check the initial reliability and validity of the constructs in the questionnaire. The fpctor analysis was employed to refine the measurement items and test the reliability and validity. The study has used the primary data of customer satisfaction survey (N:385). The data were collected using a structured questionnaire designed to ascertain the satisfaction levels. Regression, ANOVA and T-test were used to identifu the significant factors and frequency analysis was used to analyze the customer satisfaction. The ATM service qualities have a positive impact on the customer satisfaction and the demographic factors like age and educational qualification show a moderate the relationship between the ATM service quality and the customer satisfaction. This paper identified the significant factors which the banks may take care to enhance the customer satisfaction.2016-01-01T00:00:00ZImpact of marketing mix on customer buying intention of motor insurance industry in Sri LankaWeerasiri, R.A.S.Maldeniya, D.http://repository.kln.ac.lk/handle/123456789/149772023-04-24T13:51:51Z2016-01-01T00:00:00ZTitle: Impact of marketing mix on customer buying intention of motor insurance industry in Sri Lanka
Authors: Weerasiri, R.A.S.; Maldeniya, D.
Abstract: The objective of this study was to identify the influence of Marketing Mix on customer buying intention for motor insurance industry in Sri Lanka. History of insurance industry goes back to centuries and currently the industry is facing issues for a profitable growth. Especially the non-life insurance sector ran in a loss for last couple of years and few companies recorded a profit from investment income, but it was not a major issue for non-life insurance section since it operates with the life insurance section. Due to new rules and regulations implemented recently, life insurance and non-life insurance should be segregated into two business entities, causing non-life insurance companies in Sri Lanka to face issues on profitable growth. The researcher has attempted to investigate reasons and finding an acceptable solutions for the issue faced by non-life insurance sector in order to make recommendations to the motor insurance industry. The researcher has conducted several in depth interviews with a few senior professionals from insurance companies to obtain basic information on the insurance industry. To understand how the insurance industry was operated before a few decades, a few ex-professionals from the industry was also interviewed. 25 respondents were selected for the pilot study and the sample questionnaire was circulated among them. Reliability test was
Sri Lanka Journal of Marketing Vol 2 No 1 Jan June 2016 116 carried out for the data collected from pilot study and final questionnaire was developed. The questionnaire was circulated through Google forms among 200 respondents representing the five insurance companies in Gampaha district. Both descriptive and inferential techniques were used to analysis the data. Findings revealed that the people are the most influential variable of service marketing mix which influence on the customer buying intention of motor insurance in Sri Lanka. The place and process were came up as second and third most important variables respectively. In order to increase the efficiency of people in insurance industry both sales and non-sale, and to face industry challenges successfully, the researchers recommend to improve the customer touch points and to develop effective and speedy processes.2016-01-01T00:00:00Z