Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 78
| Issue Date | Title | Author(s) |
| 2021 | The Impact of User-Generated Content (UGC) on Traveler Lodging Intention: Special Reference to Travel Lodges in Sri Lanka | Chandrasiri, S. C. M. M.; Wijesundara, Bimali |
| 2021 | Impact of Social Media Marketing on Consumer Buying Behavior of Social Media Users in Sri Lanka | Rajapaksha, K. A. A. B.; Wijesundara, Bimali |
| 2021 | Impact of Experiential Marketing on Destination Image Towards Sri Lankan Tourism with the Mediating Effect of Destination Trust | Priyangika, W. P. R.; Wijesundara, Bimali |
| 2021 | Impact of Brand Image on Customer Patronage Intention: with Special Reference to the Fashion Retail Industry | Priyangika, W. P. R.; Wijesundara, Bimali |
| 2021 | Impact of Facebook Marketing on Brand Trust with Special Reference to Sri Lankan Tourist Hotels | Weerakoon, W. R. M. P.; Herath, H. M. R. P. |
| 2021 | Impact of Logistics Performance on Customer Satisfaction: Special Reference to Online Retailing of FMCG Products | Nawzer, M Nasih; Herath, H. M. R. P. |
| 2021 | Impact of Social Media Influencers on Customer Purchase Intention among Generation Z: with Special Reference to Mobile Phones in Sri Lanka | Rathnayaka, M. K.; Herath, H. M. R. P. |
| 2021 | The Impact of Strong Brands on New Brands: with Special reference to Textile Industry | Perera, G. S. B.; Herath, H. M. R. P. |
| 2021 | Impact of Sensory Marketing on Online Purchase Intention: with Special Reference to Online Apparel Shopping Industry in Western Province of Sri Lanka | Sudasinghe, S. D. D. T.; Herath, H. M. R. P. |
| 2021 | Factors Affecting on the Behavioral Intention to Use Mobile Banking Application among the Western Province of Sri Lankan Customers | Wickramasinghe, K. P. K. L.; Herath, H. M. R. P. |
| 2021 | Impact on Corporate Social Responsibility on Brand Loyalty: Examining Mediating Impact of Brand Trust: with Reference to Food and Beverage Industry | Kaushan, K. R. U.; Medis, Ajith |
| 2021 | Antecedents on Customer's Intention to Use of Internet Banking Facilities: with Special Reference to Sri Lankan Customers | Wijesinghe, U. G. H. N.; Medis, Ajith |
| 2021 | Impact of CSR Practices on Brand Image in Special Reference on the Banking Industry in Western Province of Sri Lanka | De Soysa, H. H. R.; Medis, Ajith |
| 2021 | Influence of Green Marketing Mix on Brand Trust towards FMCG Brands among Western Province, Sri Lanka | De Silva, T. D. N. N.; Medis, Ajith |
| 2021 | Impact of Influencer Marketing on Brand Engagement of Youth towards Fashion Brands in Sri Lanka: Special Reference to Western Province | Rathnayake, R. M. T. M.; Medis, Ajith |
| 2021 | The Impact of Brand Personality on Emotional Brand Attachment in the Mobile Phone Industry in Sri Lanka | Sankalpa, K. S. H.; Medis, Ajith |
| 2021 | The Impact of Green Marketing Strategies on Consumers' Green Purchase Intention in Sri Lanka | Thilakarathna, W. M. S. D.; Kumara, D. W. |
| 2021 | The Impact of Brand Equity on Customer Satisfaction in Mobile Telecommunication Industry in Sri Lanka | Rashantha, K. D. D. U.; Kumara, D. W. |
| 2021 | Impact of Brand Experience on Brand Equity in the Banking Sector: with Reference to Licensed Commercial Banks in Sri Lanka | De Silva, Gayathri; Kumara, D. W. |
| 2021 | The Impact of Electronic Word of Mouth Communication on Online Purchase Intention: Mediating Effect of Brand Image with Special Reference to E-Retailers in Sri Lanka | Rathnayake, R. W. M. D.; Kumara, D. W. |
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 78
