Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 78
| Issue Date | Title | Author(s) |
| 2021 | Impact of E-Service Quality on Online Store Loyalty towards Sri Lankan Modern Trade Outlets: with Special Reference to the Mediating Effect of Online Store Trust | Ubayawickrama, H. S.; Gayathree, Poornima K |
| 2021 | Impact of Social Media Marketing on E-Brand Trust: with Special Reference to E-Commerce Websites in Sri Lanka | Chandrathilaka, B. G. M. M.; Gayathree, Poornima K |
| 2021 | Impact of User Interaction in Social Media on Green Purchase Intention of Young Customers: with Special Reference to Green Restaurant Industry in Sri Lanka | Ekanayake, Gimhani; Gayathree, Poornima K |
| 2021 | Exploring the Impact of Green Practices in Sri Lankan Hotels on Customers’ Visiting Intention | Siriwardhana, M. A. T.; Wijenayake, S. I. |
| 2021 | Impact of Materialism on Buying: in the Context of Retail Fashion Industry of Sri Lanka | Liyanage, R. P.; Wijenayake, S. I. |
| 2021 | The Impact of Social Media Marketing Activities on Consumers’ Booking Intention with Special Reference to Hotel Industry | De Zoysa, A. S. P.; Wijenayake, S. I. |
| 2021 | Impact of Brand on Brand Love Examining the Mediation Effect of Brand Trust of Franchised Fast-food Brands in Sri Lanka | Dasanayake, D. M. R. T.; Wijenayake, S. I. |
| 2021 | Key Determinants of Online Ad Avoidance: Moderating Effect of Retargeting | Manathunga, M. M. S. S.; Wijenayake, S. I. |
| 2021 | The Impact of Perceived Risk towards Online Shopping Purchase Intention of Fast-Moving Consumer Goods (FMCG): Special Reference to Colombo & Gampaha Districts | Harischandra, H. M. C. M.; Wijenayake, S. I. |
| 2021 | Impact of Sensory Branding on Brand Personality: with Special Reference to Carbonated Soft Drink Brands in Sri Lanka | Gimhani, R. D. N. K.; Dissanayake, D. M. R. |
| 2021 | Impact of Social Media Content on Social Media Engagement Behavior through Facebook: With Special Reference to Public Sector Commercial Banks in Sri Lanka | Somarathna, D. D. P. M.; Dissanayake, D. M. R. |
| 2021 | Impact of Value Co-creation on Brand Love among Generation Z with Special Reference to Fast Food Restaurants in the Western Province of Sri Lanka | Hendeniya, H. M. U. S.; Dissanayake, D. M. R. |
| 2021 | Impact of Social Media Marketing on E-Brand Loyalty: Examining the Mediating Effect of E-Brand Trust towards E-Tailing Sites in Sri Lanka | Udara, T. G. J.; Dissanayake, D. M. R. |
| 2021 | Influence of Online Reviews on Impulse Fashion Shopping Behavior in E-Retailer Sites | Suleka, W. A. V.; Dissanayake, D. M. R. |
| 2021 | Impact of Brand Personality on Brand Affect Towards Cosmetic Brands: with Special Reference to Youth Segment in Sri Lanka | Aluth Gamage, A. G. D. R.; Dissanayake, D. M. R. |
| 2021 | Impact on Brand Activation on Brand Love: Examining Mediating Impact of Brand Attitude with Reference to Fast Moving Consumer Goods (FMCG) Industry in Sri Lanka | Imanthi, M. K. R.; Dissanayake, D. M. R. |
| 2021 | Impact of E-Brand Trust on E-Loyalty towards Online Fashion Clothing Industry in Sri Lanka: Mediating Effect of E-Satisfaction | Kodithuwakku, M. T.; Dissanayake, D. M. R. |
| 2021 | Impact of Convenience on Consumption Experience towards Mobile Shopping Application: with Special Reference among Y Generation in Colombo District | Ranasinghe, P. T. A.; Wijesundara, Bimali |
| 2021 | Determinants of Customer Purchase Intention Towards Sugar- Sweetened Beverages with Color-Codes: With Special Reference to Southern and Western Province of Sri Lanka | Madhusanka, I. D. N.; Wijesundara, Bimali |
| 2021 | Factors Influencing on Online Brand Trust in The Context of Online Shopping Sites in Sri Lanka | Liyanaarchchi, L. A. M. S.; Wijesundara, Bimali |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 78
