Please use this identifier to cite or link to this item:
http://repository.kln.ac.lk/handle/123456789/10334
Title: | The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka |
Authors: | Nadeeka, H.S. Weerasiri, R.A.S. |
Issue Date: | 2015 |
Publisher: | The International Institute of Knowledge Management, Colombo, Sri Lanka |
Citation: | Nadeeka, H.S. and Weerasiri, R.A.S. 2015. The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka, In: Book of Abstracts, 1st International Conference on Branding and Advertising- 2015 (W.M.C. Bandara Wanninayake and Others Eds.), p 18. The International Institute of Knowledge Management, Colombo, Sri Lanka. |
URI: | http://repository.kln.ac.lk/handle/123456789/10334 |
ISBN: | 978-955-4903-25-8 |
Appears in Collections: | Marketing Management |
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