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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/10334
Title: The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka
Authors: Nadeeka, H.S.
Weerasiri, R.A.S.
Issue Date: 2015
Publisher: The International Institute of Knowledge Management, Colombo, Sri Lanka
Citation: Nadeeka, H.S. and Weerasiri, R.A.S. 2015. The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka, In: Book of Abstracts, 1st International Conference on Branding and Advertising- 2015 (W.M.C. Bandara Wanninayake and Others Eds.), p 18. The International Institute of Knowledge Management, Colombo, Sri Lanka.
URI: http://repository.kln.ac.lk/handle/123456789/10334
ISBN: 978-955-4903-25-8
Appears in Collections:Marketing Management

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