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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 81
Issue DateTitleAuthor(s)
2021Knowledge Management Orientation: A Synthesized Window for Future ResearchJayampathi, E.K.; De Alwis, C.; Razi, M.J.M.
2021Three Perspectives on Changing Gender StereotypesPriyashantha, K.G.; De Alwis, A.C.; Welmilla, I.
2021Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian ContextKashif, M.; Petrovskaya, I.; Samad, S.; Wijenayake, S.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2020Role of Sports Sponsorships in Developing Brand EquityMadushani, G.; Gunawardane, N.
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2020Impact Of Emotional Intelligence On Salesforce Management: An Empirical ReviewPaul, B. S.; Dissanayake, D. M. R.
2018Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2020Critical Success Factors for Performance Oriented M-Learning in Sri LankaDissanayake, D.M.R.; Velananda, Y. L.
2020Application of Social Media for Personal Branding: A Conceptual ReviewNanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R.
2018A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face BookChamikara, D.M.; Gunawardane, N.
2017Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri LankaDharmadasa, S.A.; Gunawardane, N.
2020Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door PromotionsRanaweera, D.P.N.; Gunawardane, N.
2020Brand Activation in Driving Customer Engagement: Theoretical and Practice ReviewGunawardane, N.; Thilina, D.K.
2019Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative EmotionsGayathree, P.K.; Samarasinghe, D.
2019The Influence of User Generated Content on Purc hase Intention of Automobiles in Sri LankaKarunanayake, T.; Madubashini, C
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 81