Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 85
Issue Date | Title | Author(s) |
2023 | A Conceptual Review on Impact of Green Practices on Green Brand Equity: With the Moderating Effect of Consumer Traceability Knowledge | Fernando, A. L.; Dissanayake, A. G. M. D. C. |
2023 | Frugal Innovation and Core Characteristics: A Systematic Literature Review | Velananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N. |
2021 | E-Learning Capability Maturity During Covid 19 Pandemic -A Qualitative Approach | Herath, H.M.R.P; BANO, Yasmeen; Vasantha, S. |
2022 | Multi-actor value co-creation in community-based tourism | Fernando, Madhuri; Leckie, Civilai; Jopp, Ryan; Daronkola, Hassan Kalantari; Johnson, Lester W |
2021 | Knowledge Management Orientation: A Synthesized Window for Future Research | Jayampathi, E.K.; De Alwis, C.; Razi, M.J.M. |
2021 | Three Perspectives on Changing Gender Stereotypes | Priyashantha, K.G.; De Alwis, A.C.; Welmilla, I. |
2021 | Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian Context | Kashif, M.; Petrovskaya, I.; Samad, S.; Wijenayake, S. |
2019 | Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector | Kumara, D.W.; Dissanayake, D.M.R. |
2020 | Role of Sports Sponsorships in Developing Brand Equity | Madushani, G.; Gunawardane, N. |
2020 | Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries | Rajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R. |
2020 | Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka | Dissabandara, D.R.; Dissanayake, D.M.R. |
2020 | Review On Advertising Creativity, Brand Personality And Celebrity Personality | Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. |
2020 | Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality | Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. |
2020 | Impact Of Emotional Intelligence On Salesforce Management: An Empirical Review | Paul, B. S.; Dissanayake, D. M. R. |
2018 | Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka | Munasinghe, A.; Dissanayake, D.M.R. |
2020 | Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives | Herath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P. |
2020 | Critical Success Factors for Performance Oriented M-Learning in Sri Lanka | Dissanayake, D.M.R.; Velananda, Y. L. |
2020 | Application of Social Media for Personal Branding: A Conceptual Review | Nanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R. |
2018 | A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book | Chamikara, D.M.; Gunawardane, N. |
2017 | Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka | Dharmadasa, S.A.; Gunawardane, N. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 85