Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 85
| Issue Date | Title | Author(s) |
| 2020 | Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions | Ranaweera, D.P.N.; Gunawardane, N. |
| 2020 | Brand Activation in Driving Customer Engagement: Theoretical and Practice Review | Gunawardane, N.; Thilina, D.K. |
| 2019 | Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions | Gayathree, P.K.; Samarasinghe, D. |
| 2019 | The Influence of User Generated Content on Purc hase Intention of Automobiles in Sri Lanka | Karunanayake, T.; Madubashini, C |
| 2019 | The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka | Karunanayake, T.; Madubashini, C. |
| 2019 | The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model | Thilina, Dk.; Gunawardane, N. |
| 2019 | Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence | Kashif, M.; Fernando, P.M.P.; Wijenayake, S.I. |
| 2018 | Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility | Kashif, M.; Fernando, P.M.P.; Samad, S.; Thurasamy, R. |
| 2018 | The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles | Karunanayake, T.; Samarasinghe, D. |
| 2018 | Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka | Dissanayake, D.M.R.; Jayampathi, J.A.S. |
| 2018 | Brand Activation: A Review on Conceptual and Practice Perspectives | Dissanayake, R.; Gunawardane, N. |
| 2017-10-28 | Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context. | Kashif, M.; Fernando, P.M.P.; Altaf, U.; Walsh, J. |
| 2017 | The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality | Dissanayake, D.M.R.; Weerasiri, R.A.S. |
| 2017 | Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper | Koththagoda, K.C.; Dissanayake, D.M.R. |
| 2017 | Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand, | Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S. |
| 2017 | Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications | Liyanage, P.W.; Dissanayake, D.M.R. |
| 2017 | Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka | Munasinghe, A.; Dissanayake, D.M.R. |
| 2017 | Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes | Priyankara, R.; Weerasiri, S.; Dissanayaka, R.; Jinadasa, M. |
| 2016 | Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper | Gunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R. |
| 2010 | Service Failures and Customer Switching Behavior of Mobile Communication Services | Dissanayake, D.M.R. |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 85
