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Browsing by Author Weerasiri, R.A.S.

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Issue DateTitleAuthor(s)
2017Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri LankaKavindya, M.D.A.; Weerasiri, R.A.S.
2016The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri LankaMalshan, R.N.A.D.; Weerasiri, R.A.S.
2016The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri LankaRashinda, Malshan.; Weerasiri, R.A.S.
2017The Impact of Consumer Attitude towards Purchase Intention on Green Packaged Products.Sewwandi, H.G.D.M.; Weerasiri, R.A.S.
2008Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand LoyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
2009Impact of customer demographic characteristics, (income, occupation and gender) on brand loyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
2016Impact of marketing mix on customer buying intention of motor insurance industry in Sri LankaWeerasiri, R.A.S.; Maldeniya, D.
2017Impact of Packaging on Consumer Purchase Decision with Special Reference to Green PackagingLakshani, W.P.A.; Weerasiri, R.A.S.
2016Impact of People, Process, and Physical Evidence on Consumer Buying Intention of Motor Insurance industry in Sri LankaWeerasiri, R.A.S.; Maldeniya, D.
2016The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2009Impact of perceived risk and degree of consumer inferences about missing information with special reference to consumer durable sector in Sri LankaWeerasiri, R.A.S.; Dissanayake, D.M.R.
2015The Impact of Perceived Service Quality on Customer Satisfaction: A Study Based on Veterinary Hospital in Sri LankaDassanayake, P.S.; Weerasiri, R.A.S.
2015The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri LankaNadeeka, H.S.; Weerasiri, R.A.S.
2009Impact of the celebrity endorsements on consumer buying behaviorsWeerasiri, R.A.S.; Wanninayake, W.M.C.B.
2016The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.Pathmila, P.A.M.; Weerasiri, R.A.S.
2015The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri LankaNadeeka, H.S.; Weerasiri, R.A.S.
2007Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG SectorWeerasiri, R.A.S.; Dissanayake, D.M.R.
2019Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational StudyNayanajith, D.A.G.; Dissanayake, D.M.R.; Weerasiri, R.A.S.; Damunupola, K.A.
2019Players’ Performance of a Team Game: A Conceptual Review with Special Reference to Sri Lanka CricketMaldeniya, D.; Weerasiri, R.A.S.
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