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Browsing by Author Dissanayake, D.M.R.

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Issue DateTitleAuthor(s)
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDSHossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2023The Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian MarketManarangi, K.T.A.; Dharmawardane, M.N.S.H.; Dissanayake, D.M.R.
2007The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty:•A Case Study on Insurance Sector of Sri LankaDissanayake, D.M.R.; Jayawickramarathne, S.G.W.K.
2008Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand LoyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
2009Impact of customer demographic characteristics, (income, occupation and gender) on brand loyaltyWeerasiri, R.A.S.; Dissanayake, D.M.R.
2006The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarketsWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2021Impact of Multi Sensory Appeals of Personal Care Brands on Brand EvangelismRanasinghe, D.K.; Dissanayake, D.M.R.
2016The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
2017The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand PersonalityDissanayake, D.M.R.; Weerasiri, R.A.S.
2009Impact of perceived risk and degree of consumer inferences about missing information with special reference to consumer durable sector in Sri LankaWeerasiri, R.A.S.; Dissanayake, D.M.R.
2015Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research PropositionsJaved, S.; Sambasivan, M.; Dissanayake, D.M.R.
2020Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri LankaDissabandara, D.R.; Dissanayake, D.M.R.
2008Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri LankaDissanayake, D.M.R.
2020Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2017Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S.
2021Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri LankaAkarawita, G. Sachintha; Dissanayake, D.M.R.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2007Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG SectorWeerasiri, R.A.S.; Dissanayake, D.M.R.
2017An islandwide hospital based epidemiological survey of haemoglobinopathies and an assessment of standards of care in 23 centresPremawardhena, A.P.; Mudiyanse, R.M.; Jifri, M.N.; Nelumdeniya, U.B.P.; Silva, D.P.S.I.; Nizri, A.H.M.; Rajiyah, M.O.F.; de Silva, T.U.N.; Pushpakumara, K.R.C.; Dissanayake, D.M.R.; Jansz, M.; Rifaya, M.I.; Navarathne, N.M.U.S.B.; Arambepola, W.W.M.M.; Thirukumaran, V.; Mendis, D.; Weerasekara, K.P.; de Silva, N.N.; Vaidyanatha, U.S.de.S.; Mettananda, D.S.G.; Oliveri, N.F.; Weatherall, D.J.
Showing results 27 to 46 of 61 < previous   next >