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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/6616
Title: Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka
Authors: Dissanayake, D.M.R.
Issue Date: 2008
Publisher: University of Kelaniya
Citation: Dissanayake, D.M.R., 2008. Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 42.
URI: http://repository.kln.ac.lk/handle/123456789/6616
Appears in Collections:ICSS 2008

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