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Browsing by Author Dissanayake, D.M.R.
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Showing results 28 to 47 of 61
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Issue Date
Title
Author(s)
2017
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
2023
The Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian Market
Manarangi, K.T.A.
;
Dharmawardane, M.N.S.H.
;
Dissanayake, D.M.R.
2007
The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty:•A Case Study on Insurance Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayawickramarathne, S.G.W.K.
2008
Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand Loyalty
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2009
Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2006
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2021
Impact of Multi Sensory Appeals of Personal Care Brands on Brand Evangelism
Ranasinghe, D.K.
;
Dissanayake, D.M.R.
2016
The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Amarasinghe, N.M.
;
Weerasiri, R.A.S.
2017
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
2009
Impact of perceived risk and degree of consumer inferences about missing information with special reference to consumer durable sector in Sri Lanka
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2015
Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research Propositions
Javed, S.
;
Sambasivan, M.
;
Dissanayake, D.M.R.
2020
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
2008
Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka
Dissanayake, D.M.R.
2020
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
2017
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
2021
Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri Lanka
Akarawita, G. Sachintha
;
Dissanayake, D.M.R.
2019
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
2007
Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2017
An islandwide hospital based epidemiological survey of haemoglobinopathies and an assessment of standards of care in 23 centres
Premawardhena, A.P.
;
Mudiyanse, R.M.
;
Jifri, M.N.
;
Nelumdeniya, U.B.P.
;
Silva, D.P.S.I.
;
Nizri, A.H.M.
;
Rajiyah, M.O.F.
;
de Silva, T.U.N.
;
Pushpakumara, K.R.C.
;
Dissanayake, D.M.R.
;
Jansz, M.
;
Rifaya, M.I.
;
Navarathne, N.M.U.S.B.
;
Arambepola, W.W.M.M.
;
Thirukumaran, V.
;
Mendis, D.
;
Weerasekara, K.P.
;
de Silva, N.N.
;
Vaidyanatha, U.S.de.S.
;
Mettananda, D.S.G.
;
Oliveri, N.F.
;
Weatherall, D.J.
2015
Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
Dissanayake, D.M.R.
;
Bandara, B.S.S.U.