Impact of Organizational Citizenship Behavior on Role Conflict: A Study of a Leading Paints Manufacturing Company in Sri Lanka

Abstract

The purpose of this study was to investigate the impact of Organizational citizenship behavior (OCB) on Role conflict in a leading paint company Sri Lanka. This is a quantitative study conducted within the positivistic research philosophy using the deductive approach. This study was carried out as cross sectional study with a sample of 150 operational level employees who are directly engaged with the production process. Simple random sampling and survey strategy was followed in the study. A self-administered, anonymous, pre-tested questionnaire was used for data collection purpose. A theoretical basis for a relationship between OCB and role conflict was identified using Role theory. The first hypothesis was tested using multiple regression analysis and it was possible to conclude that there is a that 60 % of the variance in role conflict of operational level employees is explained by organizational citizenship behavior alone. The dimensional analysis was conducted to test sub hypotheses of H1 and it revealed that civic virtue as a most influential dimension (ß =.580, p < 0.05) of OCB on role conflict of operational level employees. As the number of studies testified OCB on role conflict in the Sri Lankan context is limited the present findings have implications for researchers and practitioners to identify efforts that work toward increasing commitment of team members, thereby increasing organizational citizenship behavior in the organization.