Citation:Jinadasa, W.W. Manoj Pushpa Kumara, Jayawardana, M.A. Miniruwan D., Ghanarathna, A.M. Thilak, Jeewani, L.G. Hansika and Sammani, B.G. Eesha, 2008. A study of the changing pattern of book- readership and the impact of media usage towards it, Proceedings of the Annual Research Symposium 2008, Faculty of Graduate Studies, University of Kelaniya, pp 67.
Date:2008
Abstract:
While, print media is the olderest form of mass communication, book readership has
been threatened with the demanding use of mass media. The relationship between mass
media usage and book readership is examined. Do the habit of reading books drop off with
the increasing usage of mass media? The usage and significance of the book should be
everlasting, while other modes of mass communication are increasing in their demand. A
survey study with an informal interview and participatory observation method is used to
evaluate the relationship between contemporary usage: of mass media and readership of
book with special attention to the state literary festival2008, which is going to be conducted
in Kaburupitiya, Matara, Sri Lanka.
