Abstract:
The periodic markets in the traditional village economy in developing countries have
been woven in to integrate economic circuits connecting rural areas themselves and
performing rural and urban trading functions. The village fair or periodic market system
(Sathi Pola) in Sri Lanka has performed multiple functions in addition to exchange of
goods in peripheral areas. Being central places within the village areas, these have a
pivotal role in circulating rural sector products within the village areas as well as with
close by urban areas. Regularly recurring weekly or biweekly, Sathi Polas perform retail
and wholesale trade, benefiting both producers and consumers. Since the open economic
policy in 1977 the whole marketing systems change in favor of urban consumers rather
than rural producers. Locally Integrated Economic Circuits propounded by Theo Rauch
and Redder (1982) have been applied as an appropriate strategy applicable at best in the
autocentric development in peripheral rural areas. The main objective of the study is to
identify the new trends of traditional periodic marketing systems under the open economy
in rural areas of rapidly urbanizing regions in Sri Lanka. This study is based on several
qualitative and quantitative research methods. This comparative study pays attention to
periodic markets of both rural and urban areas.
This is an indicator of integrity within the rural economy in the past. However with the
opening up of areas into urban sector, increased village population, expansion of
transport services and mobility of the people have weakened the role of traditional
periodic markets. The changing role of pola in village economics can be seen as an
indicator of disintegrating the closely knitted village economies. This situation leads to
the dependency on goods purchased from outside areas. Therefore it is apparent that
created the urban oriented marketing system has disadvantages, by replacing the often
replaced the traditional circulation systems leaving aside rural producers.
The finding ofthe present study reveals several interesting facts:
1 The il).tcgratcd economic circuit of the study area shows the relationship
between villagers' productions and their consumer products
2 The flows ofcommodities really demonstrate the villagers' limitations of the
relationship with the outside world.
3 Cottage industries in the villages are depended on raw materials which are
bought from outside of the village.
4 The integration of trading circuits with urban areas and increasing efficiency of
marketing systems such as night bazaars and super markets in the recent past
have affected the rural sector unfavorably.
