Abstract:
Media gathering information and disseminate them as news. Journalists gather
information from the reality. It exerts from the reality but it's not the carbon- copy of the
reality. Journalists must know the shape of the needs and challenges confronting the
society. Always news must cause to empower the grassroots level of the society.
Journalists must understand the current situation. In front of journalists, they can see
three agendas.l.Government agenda 2.Public agenda 3. Media agenda Most of the time
perspectives of these tree agendas arc not take the same target. Journalists must writing
news to fill the gap and serve for the people's agenda. In the multi cultural society
journalists con not consider about their own identities. News must be the real
representation of the reality.
Journalists must discuss things factually and truthfully. Facts represent truth. It forms the
opinion. But sometimes they are "making news".
The selected news item is the channel 4 reality show issue. Bollywood actress Shilpa
Shetty discriminated on the base of racism in the celebrity Big Brother reality show.
Selected news items were published on the news papers- The Hindu and The times of
India (from 21st Sunday of January 2007.)
According to the journalistic norms every truth and fact can not publish as news.
Newspapers must have social responsibility. It can not support to arouse racist or extreme
nationalistic ideas. After the huge campaign about Shilpa Shetty issue, the media created
extremist patriotic awareness in the Indian society. These news media used any kind of
nationalistic, racist symbols to "Make the news". Indirectly they use family and social
background of Jade to compare and highlight her class and social level. The Indian media
largely criticized the racism in U.K. But they purposely neglect to create a real social
discourse about racism and cast problem in India.
The Nithari serial killings and the student's death after police attack were covered under
that fairy tale. That issues reported in the inside pages and gave the less space. But the
real national awareness needs to focus on that issues.
Media give the shape for the social attitudes. They direct the society. But sometimes
media create mythical issues and they mislead the society.
