Abstract:
Research is based on the development of theoretical framework depicting the relationship between
realistic job messages and competitive edge of the organizations. Causal study is conducted by
showing the impact of realistic job messages (independent variable) on competitive edge in long run
(dependent variable). More emphasis is given to develop the realistic job messages rather than too
positive messages for attracting the challenging workforce. Once organization has created a pool of
employees, then it can choose ones having fit with the job through evaluation criteria, which is a
source of competitive edge in long run. Organizations should adopt this strategy. Future research can
be conducted to make improvements in model through other variables.
