Abstract:
Decision making is the process of deciding something important by a group of people or
an organization. An empirical study was investigated to analyze intuitive decision making
style among academic staffs at five various faculties in one of the public universities in
Malaysia. Its objectives are: to identify intuitive decision making style among academic
staffs; to identify difference intuitive decision making style based on age, gender, race,
working experiences, professional level and field of expert; and lastly, to identify
relationship between intuitive decision making style and situational factors. 94 academic
staffs of five various faculties were involved in this study. Data were collected using
questionnaire and SPSS was used for data analysis. The findings show that out of four
situational factors, two of them, i.e. information and risk factors were found to have
significant relationship with intuitive decision making style. Recommendations of the
study are highlighted and further research discussions are also suggested.
