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Impact of Convenience on Consumption Experience towards Mobile Shopping Application: with Special Reference among Y Generation in Colombo District

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dc.contributor.author Ranasinghe, P. T. A.
dc.contributor.author Wijesundara, Bimali
dc.date.accessioned 2024-09-12T07:05:18Z
dc.date.available 2024-09-12T07:05:18Z
dc.date.issued 2021
dc.identifier.citation Ranasinghe, P. T. A.; Wijesundara, Bimali (2021), Impact of Convenience on Consumption Experience towards Mobile Shopping Application: with Special Reference among Y Generation in Colombo District, 5th Student Research Conference in Marketing (SRCM 2021), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 41 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/28439
dc.description.abstract There is an ever-increasing growth in mobile usage, and the use of mobile shopping application become the newest trend of shopping in the modern world. Within the growth of shopping via mobile applications, convenience is considered critical. This study was conducted to examine the impact of convenience factors in mobile shopping applications on consumption experience among y generation in Colombo district. This study was carried out as a deductive study, and a quantitative method was employed. The sample was limited to 150 respondents, and it used the convenience sampling method. The data analysis was assisted by using a statistical package for social science version 23. Concerning the variables; search convenience, evaluation convenience, transaction convenience, possession convenience, post-purchase convenience & overall results revealed that consumption experience towards mobile shopping applications. This study is limited to the shopping industry. Therefore, further investigation into other contexts is required to generalize the findings. The present study’s findings revealed valuable implications for the mobile & shopping industry, providing marketers the opportunity to use the findings to identify their consumers’ buying behavior in the digital environment. The present study is the first to explore the impact of convenience on consumption experience towards mobile shopping applications. Hence, this study contributes as a source of literature for future researchers. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka en_US
dc.subject Consumption Experience, Evaluation Convenience, Possession Convenience, Post-Purchase Convenience, Search Convenience, Transaction Convenience en_US
dc.title Impact of Convenience on Consumption Experience towards Mobile Shopping Application: with Special Reference among Y Generation in Colombo District en_US


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