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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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5th-2021
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Browsing 5th-2021 by Subject

Browsing 5th-2021 by Subject

Now showing items 1-20 of 78

Subject
Abstract Appeal, Brand Attitude, Concrete Appeal, Construal Level Theory (CLT), Green Product Knowledge, Purchase Intention [1]
Ad Irritation, Goal Impediment, Negative Experience, Online Ad Avoidance, Privacy Concern, Retargeting [1]
Advertisements, Celebrity Endorsement, FMCG Industry, Purchase Intention [1]
Apparel, Multi brand Retail, Customer Satisfaction [1]
Attitude towards Technology, Fashion Retail Stores, Purchase Intention, Quality of Information, Social Media Marketing [1]
Attitude towards UGC, Lodging Intention, Sri Lanka, Usefulness of Information, User Generated Content (UGC) [1]
Attitude towards UGC, Online Purchase Intention, Perceived Credibility, Perceived Risk, Perceived Usefulness, User Generated Contents [1]
Attitudes, E-word of mouth, Organic Food, Social Media Advertising, Social Marketing, Purchase Intention [1]
Attraction towards Competitors, Core Service Failure, Network Quality, Price Unfairness Switching Cost, Switching Behaviour [1]
Automobile Industry, Brand Equity, Brand Love, Brand Personality [1]
Automobile Maintenance Service Sector, Customer Loyalty, Customer Trust, Perceived Service Customization, Relationship Marketing [1]
Banking Industry, Brand Image, Corporate Social Responsibility [1]
Beauty Care, Brand Attitude, Brand Personality, Celebrity Endorsement, Green cosmetics [1]
Behavioral Intention, Convenience, Mobile Banking, Perceived Risk, Relative Advantage, Trust [1]
Booking Intention, Hotel Industry, Social Media Marketing Activities [1]
Brand Activation, Brand Attitude, Brand Love, FMCG, Persuasive Communication Theory [1]
Brand Affect, Brand Personality, Cosmetics Industry, Youth Segment [1]
Brand Avoidance, Brand Crisis, Brand Love, E-Brand Trust [1]
Brand Awareness, Brand Equity, Brand Experience, Brand Image, Brand Loyalty, Perceived Quality [1]
Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty [1]

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