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Factors Affecting on Willingness to Pay Premium Price for Organic Foods

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dc.contributor.author Welagedara, M. P.
dc.contributor.author Weerasiri, Sudath
dc.date.accessioned 2024-09-12T06:22:08Z
dc.date.available 2024-09-12T06:22:08Z
dc.date.issued 2021
dc.identifier.citation Welagedara, M. P.; Weerasiri, Sudath (2021), Factors Affecting on Willingness to Pay Premium Price for Organic Foods, 5th Student Research Conference in Marketing (SRCM 2021), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 12 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/28410
dc.description.abstract At present, Sri Lankan organic food market is at a nascent stage, but organic food is accelerating. Identifying organic food consumers' behaviors is vital since consumers pay a premium price even worldwide. Hence, this study aims to determine factors that impact consumers' willingness to pay a premium price for organic food in the Sri Lankan context. This research study is descriptive, and data has been collected from 141 respondents using snowball sampling, a non- probability sampling technique. Secondary data were collected through a rigorous literature review. Primary data were collected through an online consumer survey conducted in the Colombo district using a structured questionnaire. Collected data were analyzed using mean analysis, frequency measures, and regression. The study was conducted in Colombo District. It was found that consumer characteristics like employment & income and consumer perceptions like concern for the environment, perceived health benefits positively impact willingness to pay a premium price. No significant impact was found between social image, perceived quality, and willingness to pay a premium price. This study provides recommendations and insights for strategies that would be useful for organic food manufacturers according to their business situation to maximize benefits and design reasonable pricing and communication strategies accordingly. It is hoped that the study will contribute to the field of organic foods. Moreover, the factors considered under this study on consumers' willingness to pay the premium price are unique and have not been considered under one conceptual framework in previous studies. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka en_US
dc.subject Organic Food, Premium Price, Sri Lanka, Willingness to Pay en_US
dc.title Factors Affecting on Willingness to Pay Premium Price for Organic Foods en_US


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