Browsing 5th-2021 by Subject "Automobile Maintenance Service Sector, Customer Loyalty, Customer Trust, Perceived Service Customization, Relationship Marketing"

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The Role of Perceived Service Customization in Driving Customer Loyalty; Examining the Mediation Effect on Trust: with Special Reference to Automobile Maintenance Service Sector in Sri Lanka

Kumara, W. G. P. M. P.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Service customization lead customer satisfaction and it enhance long-term customer commitment towards the service organization. Service customization comes under the relationship marketing theory and service customization ...

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