Browsing 5th-2021 by Subject "Attitudes, E-word of mouth, Organic Food, Social Media Advertising, Social Marketing, Purchase Intention"

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Impact of Social Media Marketing for Purchase Intention of Organic Food: with Special Reference to the Mediating Effect of Customer Attitudes

Nisansala, M. M. Sajini; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media has become the most popular communication channel where large amounts of information flows are exchanged between users. The information shared on social media has been perceived as more reliable than traditional ...

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