Manathunga, M. M. S. S.; Wijenayake, S. I.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
The purpose of this study is to explore the key determinants of online ad avoidance where the impact of goal impediment (G.I.), privacy concern (P.C.), ad irritation (A.I.), negative experience (N.E.), and retargeting ...