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5th-2021
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Browsing 5th-2021 by Author

Browsing 5th-2021 by Author "Gayathree, Poornima K"

Now showing items 1-6 of 6

Creating Television Brand Loyalty through Corporate Social Responsibility Programs of Local TV Channels in Sri Lanka: with Special Reference to the Mediating Effect of Television Brand Trust

Jayarathna, N. S. P.; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The concept of Corporate Social Responsibility (CSR) has increasingly been identified in the literature for its potential to deliver a degree of competitive advantage. Therefore, this study’s focus is to study the creation ...
Drivers of the Switching Behaviour of Mobile Broadband Service Consumers in Sri Lanka

Dewmini, G. S. P. T.; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Consumer switching is a major issue faced by mobile broadband service companies, and marketers need to understand why they switch the mobile broadband service provider. The research objective is to examine the drivers of ...
Impact of E-Service Quality on Online Store Loyalty towards Sri Lankan Modern Trade Outlets: with Special Reference to the Mediating Effect of Online Store Trust

Ubayawickrama, H. S.; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Continuously Sri Lankan modern trade Retail outlets are performing better in offering products to the customer. But during the covid-19 pandemic situation, modern trade Retail outlets could not provide good service Quality ...
Impact of Social Media Marketing for Purchase Intention of Organic Food: with Special Reference to the Mediating Effect of Customer Attitudes

Nisansala, M. M. Sajini; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media has become the most popular communication channel where large amounts of information flows are exchanged between users. The information shared on social media has been perceived as more reliable than traditional ...
Impact of Social Media Marketing on E-Brand Trust: with Special Reference to E-Commerce Websites in Sri Lanka

Chandrathilaka, B. G. M. M.; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The development of web 2.0 technology resulted in companies expanding the businesses into the online platform. They use the development of the world wide web to promote their brands in the online environment. Thus, ...
Impact of User Interaction in Social Media on Green Purchase Intention of Young Customers: with Special Reference to Green Restaurant Industry in Sri Lanka

Ekanayake, Gimhani; Gayathree, Poornima K (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This article aims to analyze how social media activities, specifically the brand pages of green restaurants and user interactions with these brand-related activities, affect brands’ perception and ultimately influence ...

Browsing 5th-2021 by Author "Gayathree, Poornima K"

Browsing 5th-2021 by Author "Gayathree, Poornima K"

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