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Browsing 5th-2021 by Author "Fernando, K Shihan D"

Browsing 5th-2021 by Author "Fernando, K Shihan D"

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  • Another Tech-Driven Paradigm Shift: The Story of Digital India 
    Singh, Rani; Fernando, K Shihan D (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    The whole world has now experienced digitalization due to technological advancements, and people are also dependent on it. It is a boon for the private, government, and commercial sectors as it is relevant for them to ...
  • Gender Inequality in Indian Police Service: with Special Reference to Gujarat State Police 
    Pavthawala, Jil Kamlesh bhai; Fernando, K Shihan D (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    The reality of Gender Inequality is a highly complex situation in India. At the same time, this Situation is visible in every sector across India regardless of the state. Lack of equal educational opportunities, Strong ...
  • Significance of Market Segmentation for Business Success: A Literature Review 
    Precious, Jude-Akposibruke Chinonso; Fernando, K Shihan D (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)
    Market segmentation is the most common tool used to gain the overall efficiency of the marketing function. Market segmentation is essential to design and implement an effective target marketing strategy. Thus, it is important ...

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