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Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown

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dc.contributor.author Khuan, Wong Sook
dc.contributor.author Lin, Pouline Koh Chai
dc.date.accessioned 2021-11-01T04:35:02Z
dc.date.available 2021-11-01T04:35:02Z
dc.date.issued 2021
dc.identifier.citation Khuan, Wong Sook, Lin, Pouline Koh Chai (2021) Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown; Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.402 en_US
dc.identifier.isbn 978-624-5507-15-3
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/23671
dc.description.abstract The lockdown measures in Malaysia continue to put restrictions on daily activities including dining out for Malaysians. This has caused major changes to the way Malaysians live, especially the majority of them are required to prepare meals at home thus food purchasing activity is inescapable. The aim of this study was to assess the use of food labels on making food purchases among Malaysians during Covid-19 lockdown. A crosssectional study was conducted through an online questionnaire using a convenience sample of 374 residents living in Malaysia. During the lockdown, 45% reported that they always read the nutritional information on food labels when making food purchases, yet more than half of the respondents who sometimes (28%) or do not even refer to the labels at all (27%). Among the nutrition information listed on food labels, sugar is paid most attention to followed by fats and calories. Additionally, Malaysians show more concerns for date mark, statement of ingredients and the name of the product on the label. Study further revealed only 68% of the respondents’ trust that the food labels will assist them to avoid making poor food purchases. Despite that the findings outlined fewer Malaysians using food labels to make healthy food purchases amid lockdown, the country remains optimistic that the food labels can gain ground as a result of the pandemic lockdown. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Covid-19 lockdown, Food choices, Food labels, Food purchases, Malaysia en_US
dc.title Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown en_US


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