Digital Repository

Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs

Show simple item record

dc.contributor.author Manigandan, R
dc.contributor.author Raghuram J, Naga Venkata
dc.contributor.author Ganesan, P.
dc.date.accessioned 2021-10-31T15:57:51Z
dc.date.available 2021-10-31T15:57:51Z
dc.date.issued 2021
dc.identifier.citation Manigandan, R, Raghuram J, Naga Venkata & Ganesan, P. (2021) Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs;Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.354 en_US
dc.identifier.isbn 978-624-5507-15-3
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/23621
dc.description.abstract Small and medium scale enterprises (SMEs) in hotel industries provide Many employment opportunities and economic growth of the country. SMEs plays a prominent role in all sectors. The study mainly focuses on the entrepreneurial marketing dimensions and market performance of hotel small and medium scale enterprises. A sample of the respondents comprises of owners or managers of Hotel SMEs in All Metropolitan areas are selected for this study. A survey research design was used to collect data from respondents through the use of questionnaire. the main objective of the study is to market performance in hotel SMEs as well as open innovation techniques in hotel SMEs by using of entrepreneurial marketing dimensions. Findings reveal that all the entrepreneurial marketing dimensions of pro-activeness, opportunity-focused, innovation-oriented, customer intensity, resource leveraging, and value creation have a positive relationship with market performance. It is therefore recommended that owners and managers of SME's should be pro-active, aggressive and innovative in design of strategies towards enhancing the market performance in their organization. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject EM Dimensions, Entrepreneurial Marketing, Hotel SMEs, Market Performance, Metropolitan Cities en_US
dc.title Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account