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Demographic and Social Influence Moderations of Airbnb Guests in Malaysia

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dc.contributor.author Chor, Matthew Lim Eng
dc.contributor.author Arumugam, Prakash V.
dc.contributor.author Krishnan, Anbalagan
dc.date.accessioned 2021-10-31T14:16:00Z
dc.date.available 2021-10-31T14:16:00Z
dc.date.issued 2021
dc.identifier.citation Chor, Matthew Lim Eng, Arumugam, Prakash V. & Krishnan, Anbalagan (2021) Demographic and Social Influence Moderations of Airbnb Guests in Malaysia:Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.315 en_US
dc.identifier.isbn 978-624-5507-15-3
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/23589
dc.description.abstract While there has been much development in the lodging market for Airbnb in Malaysia, the literature on the demographical segmentation and the impact of social influences remains understudied. Market research have shown that there is a strong relationship between certain demographics and that of Airbnb usage. Subsequently, social influence has also been shown to impact user adoption for Airbnb, indicating a potential moderation role. The onset of the pandemic may have placed a pause on the overall tourism and lodging industry, however, it is crucial to understand these consumer segments before the markets reopen, so as to be prepared for future, post-pandemic market environments. Taking cues from previously published work on Airbnb, a mixed-method study was developed, with the aim of examining the demographic and social influence moderations of Airbnb guests in Malaysia. By taking a consumer-centric approach, this study will utilize the data collected as a means to provide a more practical, real-world modelling of consumer segments and their resulting consumer behavior as Airbnb guests within Malaysia. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Airbnb, Consumer Behaviour, Demographic, Malaysia, Social Influence en_US
dc.title Demographic and Social Influence Moderations of Airbnb Guests in Malaysia en_US


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