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Marketing Education: The Hybrid Experiential-Technology (Hybrid E-T) Learning Pedagogy for HOTS
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| dc.contributor.author | Yin Ho, Jessica Sze | |
| dc.date.accessioned | 2021-10-28T05:56:21Z | |
| dc.date.available | 2021-10-28T05:56:21Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Yin Ho, Jessica Sze (2021) Marketing Education: The Hybrid Experiential-Technology (Hybrid E-T) Learning Pedagogy for HOTS;Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.208 | en_US |
| dc.identifier.isbn | 978-624-5507-15-3 | |
| dc.identifier.uri | http://repository.kln.ac.lk/handle/123456789/23489 | |
| dc.description.abstract | Many studies in the field of marketing education have promoted various active learning approaches to build engagement and encourage higher-order thinking skills (HOTS) among marketing students. However, these studies were carried out when used of technology-assisted teaching tools and content were less common. With this in mind, this paper introduces Hybrid Experiential-Technology (E-T) model that blends the use of technology and active learning to encourage HOTS. It further showcases how the Hybrid E-T model can be incorporated when teaching marketing subjects. | en_US |
| dc.publisher | Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. | en_US |
| dc.subject | Active Learning, Blended Learning, Higher-Order Thinking Skills, Marketing Education, Hybrid E-T Model | en_US |
| dc.title | Marketing Education: The Hybrid Experiential-Technology (Hybrid E-T) Learning Pedagogy for HOTS | en_US |
