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A Review of the Strategies Implemented by Foreign Airlines in the Face of Covid-19

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dc.contributor.author Jayasuriya, Nisha
dc.contributor.author Perera, P.D.C.
dc.contributor.author Balasooriya, V.G.
dc.contributor.author Maduranga, K.G.N.
dc.contributor.author Dhanushker, W.N.
dc.contributor.author Jayasuriya, N.
dc.contributor.author Munasinghe, A.A.S.N.
dc.date.accessioned 2021-10-24T22:44:24Z
dc.date.available 2021-10-24T22:44:24Z
dc.date.issued 2021
dc.identifier.citation Jayasuriya, Nisha, Perera, P.D.C, Balasooriya, V.G, Maduranga, K.G.N, Dhanushker, W.N, Jayasuriya, N. & Munasinghe, A.A.S.N.(2021) A Review of the Strategies Implemented by Foreign Airlines in the Face of Covid-19: Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.70 en_US
dc.identifier.isbn 978-624-5507-15-3
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/23363
dc.description.abstract The global COVID-19 pandemic have impacted the aviation industry disturbingly, with causing intense forfeiture in business operations. The situation is abated by aviation industry experts through strategic implications. This study explored the strategic implementations used by foreign airlines to minimize the incurred losses. The study was conducted using 35 secondary research materials such as published journal articles, dissertations, government publications etc. The secondary data sources were filtered into five sections as financial strategies, human resource strategies, marketing strategies, operation & supply chain strategies and political strategies. The findings highlights on the discrete mechanisms executed by foreign airlines to embrace each strategic implementation. The findings show mitigatory measures of financial strategies as to control excessive costs and increase revenue. The human resource strategies are empowered by mitigatory measures to conduct operations with the optimal required resources. The marketing strategies highlights on the innovative approaches in transforming the conventional strategies. The operation & supply chain strategies identify the distinct approaches in facing the induced challenges. The mitigatory measures of political strategies accentuate the restructuring options. Moreover, the study provides recommendations of the timely strategies used by airlines to minimize their losses during the COVID-19 period. To the best of our knowledge, this study among the first to explore the effect of this historic event on this industry in Sri Lanka. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Aviation and Airlines, Aviation Strategies, Covid 19 Impact en_US
dc.title A Review of the Strategies Implemented by Foreign Airlines in the Face of Covid-19 en_US


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