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ICAM-2021
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: E-Service Quality, Online Banking, Service Quality (1)
Activewear, Brand Equity, e-WOM, Instagram, Purchase Intention (1)
Booking Intention, E-Trust, Field Services, Online Booking, Website Quality (1)
Brand Awareness, Brand Engagement, Brand Image, Social Media Interaction (1)
Brand Awareness, Brand Equity, Consumer-Based Brand Equity, Firm- Generated Content, Perceived Quality, Social Media Brand Communication, UserGenerated Content (1)
Courier Services, Customer Satisfaction, Service Performance, SERVPERF (1)
Customer Purchase Intention, Reference Price (1)
E-Commerce, Gamification, Impulse Buying Tendency, Lazada, Perceived Enjoyment, Shopee, Stimulus-Organism-Response (1)
Fashion Consciousness, Green Marketing, Motivation Opportunity Ability (MOA) Theory, Purchase Intention, Regulatory Focus Theory, Sustainability Marketing, Sustainable Apparel (1)
Green Marketing, Sustainability Marketing, Pro-Environmental Behavior, Purchase Intention, Social Cognitive Theory, Social Commerce Platform, Social Media Influencer (1)
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