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Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer

Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

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Author
- Chin, Thoo Ai (1)
- Shan, Lom Hui (1)
- Sulaiman, Zuraidah (1)
- Syapri, Fitri Nurliza (1)
Subject
- Brand Awareness, Brand Equity, Consumer-Based Brand Equity, Firm- Generated Content, Perceived Quality, Social Media Brand Communication, UserGenerated Content (1)
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Date Issued
- 2021 (1)
Has File(s)
- Yes (1)