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Creating Customer Satisfaction among the Millennials: Does Brand Equity Matter?
Chacko, Pearly Saira
;
Ramanathan, Hareesh N
(
Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.
,
2021
)
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Author
Chacko, Pearly Saira (1)
Ramanathan, Hareesh N (1)
Subject
: Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Confirmatory Factor Analysis, Customer Satisfaction, Perceived Quality (1)
... View More
Date Issued
2021 (1)
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Yes (1)