Digital Repository

Browsing ICAM-2021 by Subject "Marketing Mix, Purchase Intention, Service Industry"

Browsing ICAM-2021 by Subject "Marketing Mix, Purchase Intention, Service Industry"

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  • Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's ...

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