Browsing ICAM-2021 by Subject "Destination Marketing Effort, Malaysia, PLS-SEM Approach, Revisit intention, Rural Tourism, Social Media Marketing Activities (SMMA)"

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Exploring the Impact of Social Media Marketing on Tourism Destination Marketing and Revisit Intention: An Empirical Study of Rural Tourism Sectors

Hua, Chin Chee; Ming, Winnie Wong Poh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Tourism is widely regarded as one of the largest and fastest growing industries on the world. However, the outbreak of the COVID-19 pandemic has had a significant impact on international visitor arrivals and receipts for ...

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