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Browsing ICAM-2021 by Subject "Destination Image, Experiential Marketing, Sri Lankan Tourism"

Browsing ICAM-2021 by Subject "Destination Image, Experiential Marketing, Sri Lankan Tourism"

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  • Chandrasiri, L.M.P.; Wijesundara, , Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study aims to determine “whether foreign tourists will perceive Sri Lanka as one the best destinations in the world with experiential marketing. This study employed a quantitative research design to conduct this ...

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