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Browsing ICAM-2021 by Subject "Behavior-Based CRM, Consumer Engagement, Mobile APPs"

Browsing ICAM-2021 by Subject "Behavior-Based CRM, Consumer Engagement, Mobile APPs"

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  • Jaysinghe, Wenura Shivantha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Consumer engagement has been widely researched in the recent past due to the vitality of the phenomena in the business world, transforming personal interests into sales. In the future, the physical human interaction, which ...

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