Browsing ICAM-2021 by Subject "Airline, Green Practices Adoption, Perceived Consumer Effectiveness, Perceived Sacrifice, Theory of Planned Behavior"

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Green Practices Adoption Behavior in an Airline Industry: Does Perceived Sacrifice and Perceived Consumer Effectiveness Matter?

Wong, Lim Jin; Sia, Joseph Kee Ming; Ling, Tonny Heng Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

This study attempts to investigate the influence of Theory of Planned Behavior (TPB) components on voluntary green practices adoption amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the ...

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